Business English · International Trade · Custom Software
Instructor · Consultant · Developer
I teach executives to negotiate in English. I structure import operations with China. And I build the software that holds both together.
Limited availability
Your mind is a weapon. Keep it sharp.
About
Before I was an entrepreneur, I taught English to executives in Brazil — more than 500 students. The language opened the first door: I went to China to teach, and that is where the other story began.
From 2011 to 2019 I was CEO of Neo Industry in China and co-founded Neo Industry USA. In 2015 I co-founded Solux, in lighting and energy. I lived in Germany from 2009 to 2011, in the United States, and in China from 2019 to 2025. I crossed the country more than twenty times — I have three full passports to show for it.
I sat across the table in Chinese factories, negotiated price and lead time in English, and learned that the deal that matters is the one closed before the contract: in the conversation, at dinner, in the tone of voice.
China is not a past entry on my CV. I keep active factories, partners, and a Chinese business partner who became a brother to me. When I introduce a supplier to a client, it is someone I have already worked with.
Today I'm back where I started, carrying what I learned in between: I teach business English, I advise companies importing from China, and I build the platforms that keep operations like these running. From the outside it looks like three businesses. It's one.
Which is exactly why I take on very few clients at a time.
Track record
From the assembly bench in China to the Solux office in Brazil.
Services
Each one removes a different bottleneck for companies growing beyond their borders.
English for people who already hold the title and need the voice.
One-to-one and in-company training built around negotiation, meetings, presentations and executive writing. No generic coursebook: we work with your contracts, your clients and your actual meetings.
Import from China without discovering the mistakes at the port.
Advisory for companies importing safely: how to select and verify a supplier, how to negotiate inside Chinese business logic, what to check before paying, and where the real cost usually escapes the spreadsheet.
The system that answers while you negotiate.
I build web platforms, AI assistants on WhatsApp, and automations that connect the tools your company already runs. Not templates: each project is built around the client's actual process.
On the ground
Living abroad teaches what no course can: that international business is made of people, and that every culture measures trust on a different scale.
Where I lived, 2019 to 2025
Where I lived and worked
Where I lived, 2009 to 2011
Shanghai, Shenzhen, Ningbo and Guangzhou — from more than twenty trips.
And also
England · France · Spain · Netherlands · Japan · Mexico · Panama · Argentina · Paraguay
Platforms
Products I designed, built and shipped — from the database schema to the first sale.
Capabilities
Method
I could fill the calendar. I don't.
High-level teaching and advisory don't scale without losing what makes them worth paying for: real attention, real context, a fast answer. When someone books time with me, they know they are speaking to me — not to an assistant, not to a funnel.
A set number of students and consulting projects at any given time. When it closes, it closes.
The first conversation exists to find out whether I'm the right person for your case. If I'm not, I'll say so.
You deal with me. No service layer between your problem and the person solving it.
Results
Marcelo changed my career. Within six months I earned a promotion that required fluency in English for international negotiations.
The China import consulting was decisive. We cut 30% of our costs with the suppliers he introduced.
I learned to speak with American clients with confidence. The lessons are practical and extremely effective.
I closed my first contract with an American partner. He gave me the confidence and the vocabulary to negotiate at that level.
The China advisory was eye-opening. Marcelo understands the culture and the business protocol in a way few do. Result: suppliers 40% cheaper.
I never imagined learning business English could be this efficient. The method is impeccable and the results are real.
Testimonials from real clients and students. Names withheld at their request; job titles are unchanged.
Next step
A 30-minute conversation, no obligation, to understand your situation and tell you honestly whether I can help.
I reply personally, usually the same day.
Marcelo's assistant
Ask about services, timelines and how to get started.